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Archive for the ‘blogging’ Category

5 reasons to consider blogging

Posted on the January 17th, 2012 under blogging,making money by

blogging is a concept that started in late 90s. it used to be a way to comment an existing webpage, an opportunity for visitors and readers to react or voice out one’s opinion on the said page. what started as a single-sentence commentary has evolved into pages of personal take on just about anything and everything under the sun. as it continues to move forward, online advertising has tapped into the blog’s potential. here are 5 reasons why you should use blogging as an internet marketing tool.

1.Blogging is simple.

the simplest way to get your piece on the net is through blogging. no skills are necessary… an average adult can read and type, or at least click a mouse. it’s like having a virtual piece of paper and you just write your ideas, experiences, new products, and hope that the truth behind your articles comes out and entice your reader to also try your product. if you have a computer and an internet connection (who doesn’t?), then you can blog and advertise.

2. Blogging is authentic.

in this day and age where advertising saturate our lives, we question the credibility of promoters’ claims. however, in blogs, real people share their real-life experiences, unscathed by paid advertising. reading blogs about first-hand product use is like talking to people about their first-hand experience. you definitely want to buy a tried and tested product.

3. Blogging is free.

because blogging is yet to be proven as a mainstream online advertising media, most sites see it as something to augment current marketing tools and thus offer it for free. any opportunity for free web time is definitely a bonus especially to businesses that are starting up. needless to say, paid blog pages can generate more income for your seriously growing business.

4. Blogging builds credibility.

as you get more and more into writing your experiences on a particular product or industry, your readers come to realize that they can depend on your posts for their own information needs. as such, you become an expert on it; as a consequence, more readers visit your site and more bloggers link to your blogs. as companies and professional organizations notice the growth of your readership base, they may soon get in touch with you for advertising on your blog page, or make you an affiliate, which pays for every referral generated from your blog site.

5. Blogging builds your market.

unless you are a Hollywood star, chances are, only your Mom reads your posts.  Mom has a lot of friends, so she lets her friends know how interesting your blog site is. but you need not depend on Mom to increase your readership base.

look into the following ways to build your market through blogging:

  • by using your e-mail – today, blogging is overcoming the e-mail’s popularity in quickly and effectively reaching and expanding a market. in this age of speed and quick access, logging in and downloading e-mail is simply taking longer than clicking into a blog site. let them explore your site by using a short e-mail message as teaser to your blog site. if your e-mail is on an entirely different subject, use your e-mail signature to give a link to the site.
  • by using subscription – an easy way to get your readers e-mail is to give them an opportunity to subscribe to your blog. keep some exclusive information for your subscribers to entice readers to subscribe and give their e-mail address. just be responsible in using their e-mail address, as the last thing you want is a comment on your blog that you are a spammer.
  • by understanding your readers – conduct a simple survey for your readers to understand their profile and advertising preferences. ask consumers to give you feedback on a post, an ad link, or a trial that you shared. in this way, it is like interviewing your readers without the commitment and intrusion of a face-to-face interview.
  • by joining a blog network – a network of blogs maybe a collection of blog sites that share the same industry, interest, readership base, payment mode, etc.. consumers find credibility and convenience in clicking one link to several real bloggers about a single subject. clearly, more bloggers are better than one.
  • by using RSS – it is the fastest growing technology on the internet today.  as such, having RSS feeds to your blog is definitely another means of generating awareness for your readership base.  having a variety of feeds can add interest to your blog site.

go ahead and give your business a boost by effectively using blogging as an internet marketing tool.

writing.. blogging.. are they the same?

Posted on the January 14th, 2012 under blogging by

if writing is an art, then, blogging is one way of using words to come up with an art. this is because people who are into blogging are the ones who are artistic on their own sense, carefully choosing words that would best describe their feelings, sentiments, wishes, desires.. basically anything and everything..!!

blogs were first introduced as weblogs that refer to a “server’s log file”. it was created when web logging hit the virtual market. since its inception in the mid-1990s, web logging gradually saturated the virtual community making the internet a viable source of greater information.

however, with web logging, you still need a web site and domain names. with blogging, you do not need anything but just an account with blog providers. in most cases, these kinds of blogs are free of charge. most popular examples would be Blogger and WordPress.

with the onset of blogging in the industry, personal journaling had been a common ground for people who wish to be known all over the world. however, not literally famous as this is not a case on being popular or well-known personality.

generally, blogs are created for personal use. like a journal, people can write their daily adventures, sentiments, and whatever ideas they want to express online.

nevertheless, with the advent of the online businesses, blogs had gradually taken the limelight in providing businesses a chance to boost their productivity online. this is where the business blogs have taken the limelight.

business blogs are, basically, created to advertise the services or products of a certain web site or online business in order to increase online sales.

moreover, business blogs are also one way of promoting the company so that the other readers will know that a certain company exists online. with blogs, entrepreneurs are able to establish a name in the virtual market through articles that can be very useful in the reader’s life.

from there, you can make money out of blogs by simply syndicating it to your business’ web site. this can be done through the RSS technology.

so, if you are thinking to create a blog, whether for business or for pleasure, you need to know some tips that could help you get through and make your blog one of the interesting blogs online. stay tuned while i prepare these tips over dinner, which i will share with you in my upcoming post :-)

**time to get ready and enjoy my dinner with my family & loved ones!**