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Archive for the ‘social media’ Category

how is your social media marketing success tied to your brand?

Posted on the March 1st, 2012 under internet marketing,social media by

one common mistake that small business owners tend to make is trying to cater to everyone in social media instead of establishing their own personal brand. we cannot over-emphasize the importance of branding in social media to help you make a lasting impression. this article from Social Media University is one of the most important to read.. and then take action!

Carving Out Your Niche

trying to cater to everyone in business as a social media strategy simply doesn’t work. not only do you stretch yourself too thin, but you also make it difficult for customers to identify what you and your business are really about. furthermore, the more areas you try to cover, the more competition you are dealing with in all of those areas.

a truly successful small business is often the one that establishes its brand within its niche market. in focusing your time and energy around building your identity around a very specific market, you will leave no doubt in your customers’ and prospects’ minds what your area of expertise is.

Better Communication

focusing on your brand not only narrows down the competition and provides clarity about your business, but it also gives you the chance to build up credibility within your niche with great content and communication.

as a small business owner, you have a breadth of knowledge and passion about your business; let the world know it! through blog posts, videos, and social media interactions, demonstrate your depth of experience and knowledge to become an established and credible expert in your chosen business niche.

using the available social media platforms to prospect and engage in conversations with people in your niche market will not only mean you are leveraging your brand to the fullest with those that it matters to most…but your conversion rates will increase!

SEO Benefits, Too!

need more encouragement to hone in on your niche and carve out your personal brand? not only will doing so help you in the ways listed above, but it will also help your search engine optimization, too!

over 18 billion people a month find their way to websites around the web through search engines like Google, and building up where your page ranks on search terms relevant to your small business (known as keywords) is critical to being found on them. using these keywords often on your blogs and other social media interactions will help your website make its way up the search results. you and your business don’t have to be everything to everyone. focus in on your niche with confidence and you’ll be on your way to making your brand the most powerful business tool you own!

the Practical Social Media University strives to help small business entrepreneurs use social media to find new clients and customers. you can use social media to tap into the great web of customers and clients out there, and before you know it, business will be booming! that’s because social media is everywhere, and almost everyone is involved! so… why not give it a try?

here is one example of dozens of testimonials for the University written on Yelp, the world’s largest third party reviews and rating company for businesses:

“The training & help I have received from Steve MacDonald and the Practical Social Media University is priceless. I use to think of myself as being pretty good at Social Media and I actually have trained a ton of consultants using Social Media tools but the things I have learned from Practical Social Media were very eye opening, helpful, practical, mostly FREE, and have grown my business tremendously! I can’t thank Steve MacDonald enough for all the help he has given  me, it has provided more time with my family and less stress financially.”

to see more reviews, video testimonials and social media raves for yourself on the university, please visit the reviews page here.

quote from Steve MacDonald, Founder of the Practical Social Media University – “The most powerful marketing tools available today remain virtual unknowns to the business community. However, the more interesting point is that they also cost next to nothing to implement…as long as you know where to start and what to do. Welcome to social media marketing!”

why most affiliate marketers fail @ twitter

Posted on the January 27th, 2012 under affiliate marketing,internet marketing,social media by

twitter is a unique place for business, and you can absolutely succeed if you know what you are doing. everybody knows about social media, but the thing about twitter is that you will never get far if you violate the basic tenets of social marketing. you will need to understand what twitter is all about, and then you have to work that into your business. every single tweet that you send out has to offer some kind of value to your followers, and you have to be careful enough to not give out a wrong impression to your followers.

the very foundation of doing well at twitter is learning how to communicate the right way in a certain environment. anytime you get somebody new to follow you, that is your chance to make a good impression with a welcoming direct message. yes, you can surely have an autoresponder take care of this, but the downside with them is they are impersonal. so when you approach your new followers with a direct message, mention something that you found on their profile, so as to show them that you actually took out the time to go through it. be willing to do a little more than the rest, and that will get you noticed and remembered. these tips can help you broaden your knowledge on subjects..

the one thing you want to avoid like the plague is creating the feeling in people that you are wasting their time in your tweets. avoid selling in your tweets, and that is inclusive to discussing your product in any kind of detail, etc.. your main aim with twitter is to drive back traffic to your landing page where you pre-sell or sell your affiliate product. of course there is always testing, and that is something you should be doing as much as possible. a huge part of succeeding with twitter is building up the trust factor, and that is one thing that almost all businesses lack there.

successful people often recommend that over 90% of your tweets need to be about something other than marketing or business.

if you look hard enough or have experience in internet marketing, then you will notice that some approaches blend themselves well to non-affiliate marketing areas. many affiliate products do not sell well, that is well known, and so you must be careful about what you decide to promote at twitter. what you can do is take the approach whereby you tap into how people feel about a problem, and then offer helpful content about that. you want to create win-win conditions, and you can do that if you understand the process.

what you have learned about is the basis for pretty much all that you will need to do at twitter for your affiliate marketing. the people who will not be attracted to twitter are those who are looking for instant profits, are impatient and have no longer term goals. the essence of twitter affiliate marketing lies in how you strategically move ahead, without compromising on quality and consistency. just focus on providing solid value to your followers, and that will serve you well.